There is a big shoe to fill when you name an eye cream "It's Potent!". Not just "It's Potent" but it's "It's Potent!" with an exclamation mark that is.
Finishing a jar of eye cream can take forever especially if you have rich ones that only need a tiny dab each application. Value for money aside, it gets annoying at times when you're caught between wanting to try new products and finishing what you have. I was overjoyed when I finally emptied out the last bit of my previous eye cream (Estee Lauder Advance Night Repair Eye Cream). And hello It's Potent! by Benefit!
And Clarence was spot on. The texture is lovely. Light and spreads well to be quickly absorbed into the skin without any stickiness. In my book, that's half the battle won. Now what about the formula? Promising. It's a brightening cream that's supposed to brighten up the eye area and fades dark circles, helps smooth fine lines and hydrates the eye area.
The cream contains burnet an ancient Chinese remedy to help soothe the skin, and a blend of hydrating botanical extracts to help boost collagen and protect the skin from free radical damage. It's also got peptide complex known to help restore elasticity and firmness to the skin. Then there's sodium hyaluronate, a powerful hydrating agent capable of holding up to 1000 times its weight in water. The whole hyaluronic acid thing is such a fan wank for skincare these days.
Two weeks of slathering the cream has resulted in some brightening effect. I think it does live up to the claim to a certain extend though I'm not sure about the fading fine lines bit. Let's just leave the fine lines to botox shall I say? My eyes feel hydrated although I would say the texture is on the light side. It's better for day use if you have dry skin like mine and at night, I compensate by using more.
So yes, it's somewhat potent if it's good texture and brightening effect you're after. I'll give it 3.5 out of 5. Not too bad really. Oh by the way, it's cheaper to get it online, just so you know.